Mobile Game Promotional Art
App store features graphics, icon art, and promotional banners to mobile platform visual specifications and resolution requirements.
Game illustration is the first thing a potential player sees before they have ever touched your game. The Steam capsule. The app store splash. The social media post that runs the week before launch. Every one of those is a sales argument made entirely through a single image, and that argument either works or it does not in the first three seconds. Most game illustrations fail not because the artwork is technically poor but because it was treated as a production task rather than a marketing decision. At Cobweb Games, our 3D illustration services are built around the audience the image needs to convert, not the visual style the art director prefers. We produce game key art, cinematic promotional visuals, splash art, and seasonal live ops illustrations for game studios across mobile, PC, and console. The artwork is produced at the resolution, in the format, and with the platform-specific specifications that the distribution context requires.


3D illustration across every format and purpose a game marketing and publishing pipeline needs.

Hero character renders and character-centric promotional artwork at the visual quality and emotional impact that store page first impressions require.

World-building illustration that communicates the game's setting, visual tone, and sense of place to a player who has not yet entered the world.

Cinematic illustration at the production quality of feature animation marketing. For games whose ambition deserves promotional art that matches it.

Key art that functions as the visual identity of a title: the image that appears on every platform, every press release, and every community post associated with the game.

Character splash art, ability visuals, and promotional artwork for seasonal events, updates, and content releases in live service games.

Stylized illustration that commits to the visual language of the game's art direction rather than approximating a realistic style that the rest of the game does not match.

Photorealistic promotional illustration for titles where visual fidelity is the commercial argument.

Genre illustration built on internal visual logic. The equipment makes sense for the world. The materials exist within the setting.

Multi-figure and multi-element scene composition built around a visual narrative that communicates the game's tone without requiring any text to explain it.

Lighting as storytelling. The light tells the viewer what time it is, what the weather is, and what mood the game operates in.

4K and print-resolution renders for press kit distribution, physical marketing materials, and platform store submission.


Tell us the game, the platform, the audience, and the commercial objective. We will tell you the creative approach and what it costs.


App store features graphics, icon art, and promotional banners to mobile platform visual specifications and resolution requirements.

Steam store capsules, key art, and marketing visuals to the dimensions and format requirements each PC and console storefront specifies.

Promotional visuals for immersive platform storefronts that communicate the dimensional quality of the experience through a flat image.

Platform-native promotional artwork for paid social, organic posting, and community management across all major social channels.

Steam-spec capsule artwork, header images, and screenshot illustration to the Valve submission requirements and the visual standards that convert store visitors to buyers.
Our illustration team has produced game marketing artwork for shipped titles. They understand what store page art needs to do commercially, not just visually.
Every illustration tells a story in a single frame. The composition, the lighting, and the character positioning all contribute to a narrative the viewer reads before they consciously process the image.
The visual quality bar for game marketing artwork is set by the best artwork in the category. We brief to that bar, not to the average.
Project-based illustration for individual titles. Retainer illustration for live service games with ongoing content requirements.
Campaign artwork on compressed timelines is a standard requirement for live game publishing. We build rush delivery into the engagement structure rather than treating it as an exception.
A named art director reviewing every piece ensures the illustration library for a title maintains a consistent visual identity across dozens of individual artworks.
Final artwork in every resolution and format each platform requires. One illustration brief, every storefront covered.
Composition review before rendering. Lighting review before final production. Client review before delivery. Problems caught before the render farm runs.
Consistent, high-quality illustration builds a visual brand identity that players recognize across platforms and marketing contexts.
Illustration that communicates the game's core appeal in a single image performs measurably better in paid social and organic distribution than generic promotional imagery.
Store page artwork that stands out in a category list converts casual browsers to product page visitors. That is the first conversion in a game's purchase funnel.
High-quality promotional artwork generates community engagement, fan sharing, and the organic reach that paid campaigns cannot fully replicate.
Illustration that defines a game's visual identity creates the fan art, the community discussions, and the screenshot culture that sustain a game long past launch.
A cohesive illustration style across all marketing touchpoints signals production quality and creative investment before the player has downloaded the game.
Audience, commercial objective, platform specifications, and visual reference are established before any artwork begins.
Visual direction is confirmed through curated reference before composition begins. The target is approved before the production investment is committed.
Scene structure, character placement, and focal point are established at the rough stage and reviewed before detailed work begins.
3D assets built or sourced for the scene at the detail level the illustration requires.
Lighting is established for the emotional register that the brief defines. Render passes are produced at the output resolution specified.
Compositing, color grading, and effects were applied to bring the render to finished illustration quality.
Structured revision round with every note documented. Changes are confirmed before they are made.
Final files in every format and resolution the brief specifies. Source files were scoped.


Visual direction and quality standard across all illustration projects.
Early visual development and composition exploration.
Scene construction, lighting, and final render production specialists.
Specialists in cinematic lighting and high-quality render production.
Environment asset creation for illustration scene backgrounds.
Compositing, color grading, and final image refinement.
Our Technology Expertise in 3D Character Modeling.

Real-time rendering for cinematic illustration and environment-based promotional artwork.

3D modeling, scene composition, and final render production.

Character and environment asset preparation for illustration scenes.

High-detail character and creature sculpting for illustration-quality surface detail.

PBR material authoring for illustration assets.

Compositing, post-processing, and final illustration refinement.

Atmospheric effects, particle systems, and procedural visual elements.

Unreal Engine and Blender EEVEE for rapid lighting iteration and visualization review.
We needed key art for a Steam launch in three weeks. Most studios said six. Cobweb delivered a final illustration in eighteen days. The Steam conversion rate for our page was in the top 15% of launches in our category that week. The art is what got people to click.
We commission seasonal illustration from Cobweb for our live service mobile game. They understand that live ops artwork has a hard deadline tied to a server event, not a creative preference. Every piece has been delivered before the event window opened. The quality has been consistent across 24 individual artworks over two years.
Our game's visual identity is built around the key art Cobweb created for the announcement. Players reference it constantly in community discussions. Fan artists recreate it. That kind of visual identity does not happen by accident. It happens when the illustration is genuinely good.
Game key art, store page visuals, social media promotional content, press kit artwork, seasonal event illustration, and any marketing context where a single high-quality image needs to communicate the game's identity and appeal.
Yes. Steam capsule artwork, header images, and screenshot illustration to Valve's specifications. iOS and Android feature graphics to Apple's and Google's requirements. Platform specs are confirmed at a brief stage.
Creative brief review, visual reference and moodboard development, composition draft, modeling and scene assembly, lighting and rendering, post-production, revision round, and final delivery in every specified format.
Yes. Cinematic 3D illustration at the production quality of feature animation marketing is a core service. The brief defines the production ambition, and the budget defines the scale of the production.
Yes. Working within an established art direction is more demanding than creating from scratch, and we approach it accordingly. Style guide review and a reference alignment process happen before production begins.
4K standard for marketing use. Print resolution on request. Platform-specific dimensions for all major storefronts. All formats specified at the brief stage and delivered in the final package.
A standard key art illustration can be completed in two to three weeks from a brief sign-off. Rush delivery for campaign deadlines is available. Timeline confirmed at kickoff with specific dates.
Yes. Live ops illustration with hard event deadlines is a production format we handle regularly. Delivery timelines are built backward from the server event date.
Yes. Layered PSD source files are included in the delivery package. Format and layer organization specified at a brief stage.
Yes. A master illustration can be adapted to multiple aspect ratios and channel specifications. Multi-channel adaptation is priced as a package.
Entertainment and media, board game and tabletop publishing, VR experience marketing, and metaverse platform brand identity. The production standards are the same regardless of the platform.











